A business practitioner creates a journey with Read Audience → Email and wants to re-target anyone who doesn't click the email in 1 day. What should they do?

The correct approach involves utilizing a Reactions event with a timeout of 1 day. This mechanism allows the practitioner to monitor the interactions of the audience with the email effectively. Specifically, it enables the business to identify those recipients who have not engaged by clicking the email within the specified timeframe.

By adding this Reactions event, the journey can be configured to automatically trigger subsequent actions or communications for non-clickers, ensuring that they receive targeted follow-up engagement. This strategy enhances the overall effectiveness of the marketing efforts by allowing for timely retargeting.

Employing a follow-up email immediately may disrupt the intended timing and strategy of engagement, as it does not take into account the lack of interaction from the initial email. Similarly, excluding non-clickers from future emails does not foster further engagement; rather, it may lead to lost opportunities for conversion. Lastly, creating a new audience segment for non-clickers might complicate the segmentation strategy and delay response efforts, while a Reactions event allows for more dynamic and immediate retargeting.