A business practitioner in California wants to send emails at 1:00 pm local time across multiple time zones. What action should they take?

Choosing to select "Use Profile time zone" in the journey preferences is the most effective approach for sending emails at 1:00 PM local time across multiple time zones. By leveraging this feature, the business practitioner can automatically adjust the email send times based on the time zone of each recipient. This ensures that each recipient receives their email at the appropriate local time, enhancing the chances of engagement and response.

Utilizing the profile time zone setting eliminates the need for manual adjustments for different time zones, making the process more efficient and reducing the risk of errors that could occur with manual scheduling. This feature is particularly valuable for businesses with a diverse geographical audience, as it automates the send-time adjustments without compromising on timing accuracy.

In contrast, the other options either involve unnecessary complexity or manual effort, which could lead to inconsistencies in the timing of email delivery across various locations. By using the profile time zone, the practitioner can achieve the goal of reaching recipients at a consistent local time effectively.