How can a business practitioner congratulate new Silver level loyalty program customers using a streamed audience?

Beginning the journey with an "Audience qualification" activity is pivotal for effectively congratulating new Silver level loyalty program customers using a streamed audience. This activity allows the business practitioner to define and filter the specific audience segment they want to target—specifically, new Silver level customers.

By initiating the journey with this activity, the practitioner can ensure that only the relevant users who have achieved this loyalty status receive the congratulatory message. This step is crucial for delivering personalized communication that acknowledges the customer's achievement, thereby enhancing engagement and fostering loyalty.

In contrast, creating a custom email template, integrating a social media notification, or setting up a web push notification all pertain to the format or method of communication rather than the strategic targeting of the audience. While these methods can be valuable in delivering the message, they do not inherently ensure that the communication reaches the correct segment of customers who have just attained Silver status. Properly qualifying the audience first is essential for maximizing the effectiveness of any subsequent outreach efforts.