If a business practitioner wants to split audience A into two equal segments, what is the correct approach?

The correct approach to split audience A into two equal segments involves using the 'Percent Split' mode, which allows for precise control over how the audience is divided. By adding audience A and defining two paths at 50% each, the practitioner can ensure that the split is equal and systematic. This method is beneficial because it is designed specifically for segmentation and provides a clear visual representation of how audience A is divided, minimizing the risk of biases that could occur with less structured methods.

Other options may offer varying degrees of audience segmentation but lack the directness and accuracy of the 'Percent Split' mode. For instance, creating duplicates of audience A might introduce redundancy and lead to inconsistencies, as the same individuals would be counted in both segments without ensuring an even split. Using a random selection tool could lead to unequal segments based on chance rather than a defined percentage. Finally, simply splitting audience A and renaming segments does not inherently guarantee that they will be equal, since the method of segmentation isn't specified and may not reflect an accurate 50/50 division.