If an individual is part of a segment targeted by a batch journey but is not entering it, what might be the reason?

The reason an individual might not be entering a batch journey, despite being part of the targeted segment, could be due to the requirement of having the appropriate identity namespace for that journey. In Adobe Journey Optimizer, the identity namespace is crucial as it allows the system to correctly identify and match individuals to the relevant segments and journeys. If an individual’s data does not correspond to the required identity namespace, they will not be included in the journey even if they meet the other criteria for being part of the segment.

This opportunity for identification ensures streamlined and personalized experiences, as journeys are designed around the information associated with specific identities. Without the proper namespace, the platform cannot accurately engage with the individual, leading to their exclusion from that particular journey.