In a journey with both email and SMS messaging, what additional reports can a practitioner view besides the journey report?

In a journey incorporating both email and SMS messaging, the practitioner has access to detailed reports for each channel utilized within that journey. This means that along with the comprehensive journey report, which provides an overview of the entire engagement process, the practitioner can examine the performance metrics specific to each communication channel used.

This includes insights like open rates, click-through rates, and engagement metrics for email campaigns, as well as delivery rates, response rates, and customer interactions for SMS messaging. By being able to analyze this granular data, practitioners are better equipped to assess the effectiveness of their messaging strategies across different platforms, identify which channels perform best, and optimize future communication efforts accordingly.

The other options are limited in scope. Some suggest access to only one type of report, which does not reflect the holistic view of reporting that a practitioner has in a multi-channel journey scenario. The summary report of all customer interactions, while useful, does not provide the specific channel-level insights that are critical for fine-tuning each aspect of the user journey. Therefore, the ability to view reports for each channel used in the journey provides the most comprehensive and actionable insights for practitioners.