What action must a business practitioner take to run a built Journey?

To run a built journey in Adobe Journey Optimizer, the business practitioner must hit the publish button to execute it. This action activates the journey, making it live and ensuring that it can start processing real customer interactions based on the defined triggers and paths.

Once a journey is published, it becomes operational, which means that customer data will start flowing through the journey according to the specified design and rules. This step is crucial as it transitions the journey from the planning and design phase into actionable execution, allowing for the delivery of personalized and contextually relevant experiences to users.

Other actions like submitting for review, exporting journey settings, or manually activating the journey do not initiate the running of a journey in the same direct way publishing does. While these actions may be part of the broader workflow, they do not replace the necessity of publishing for the journey to become active and function as intended.