What action should be taken if a business practitioner encounters issues sending Test Profiles?

When a business practitioner encounters issues sending Test Profiles, it is essential to verify that the profiles are correctly configured. This step is critical because any misconfiguration could lead to failed test sends or inaccurate testing results, ultimately affecting the optimization of customer journeys. Ensuring that the profiles have the appropriate data, settings, and attributes aligned with requirements will help eliminate potential issues during the testing phase.

While reviewing user permissions is important in ensuring that the practitioner has the adequate rights to perform actions, it does not address the root cause related to the profiles themselves. Consulting the technical support team may be beneficial if configuration checks do not resolve the issue, but verifying the profiles first is the most direct way to troubleshoot the problem. Checking the number of active journeys is not as relevant in this context, as it does not specifically address the integrity of the profiles necessary for sending test communications. Thus, focusing on the correct configuration of profiles is the most effective first step in resolving the issue.