What approach should be taken to validate a customer journey in Adobe Journey Optimizer?

To validate a customer journey in Adobe Journey Optimizer, sending a proof to a specific email is a highly effective approach. This method allows you to directly observe how the customer experience will look in a real-world scenario. By sending a proof email to a designated address, you can validate the content, design, and functionality of the messages within the journey, ensuring that everything aligns with your campaign objectives before a full rollout.

This step is crucial because it helps identify any potential issues with the emails, such as broken links, incorrect personalization, or formatting errors. By using a specific email for testing, you can simulate the interaction a customer would have without impacting actual customer data or experience. This targeted approach not only enhances the quality of your campaigns but also builds confidence that what customers will receive is fully optimized and aligns with the intended journey narrative.

In contrast, using multiple proofs can lead to confusion and may not provide a clear view of the end result. Manual logs are useful for tracking but do not provide a direct way to experience the customer journey. Compiling performance reports typically comes after the journey has been implemented and is more about analyzing results than validating the setup.