What aspect does customer insights primarily influence in marketing strategies?

Customer insights play a crucial role in informing and enhancing customer journeys within marketing strategies. By understanding customer behaviors, preferences, and pain points, marketers can tailor the customer journey to better align with what their audience desires and expects. This could involve personalizing communication, optimizing touchpoints, and enhancing overall customer engagement.

Utilizing customer insights allows marketers to make data-driven decisions that lead to more effective and relevant interactions with potential customers. This, in turn, can improve customer satisfaction and loyalty, ultimately driving better business outcomes.

The other options, while important aspects of marketing, are not as directly impacted by customer insights compared to the refinement of customer journeys. For instance, designing websites may involve user experience considerations, but it does not focus solely on customer insights. Similarly, setting advertising budgets and hiring team members are strategic decisions influenced by various factors, but they do not hinge predominantly on understanding customer insights in the same way that adjusting and refining customer journeys do.