What does an email surface define in Adobe Journey Optimizer?

An email surface in Adobe Journey Optimizer specifically defines the technical parameters for messages. This encompasses various elements that dictate how the email is structured and behaves during the sending and tracking process. For example, an email surface would set up the necessary configurations for HTML rendering, ensure compliance with industry standards, and outline the technical specifications for personalization and targeting.

By focusing on these technical aspects, it allows marketers and businesses to create emails that are not only visually appealing but also functionally effective, ensuring proper delivery and engagement tracking. This level of detail is crucial for optimizing the email experience and achieving desired outcomes in campaigns.

In contrast, aspects such as recipient demographics, content themes, and sending frequency pertain to different areas of campaign planning and strategy, but they do not encapsulate the technical parameters specific to the email surface.