What identification is used when an "Audience Qualification" event is initiated?

When an "Audience Qualification" event is initiated, the identification used is the people-based identity namespace. This approach focuses on recognizing and segmenting users based on their unique characteristics and behaviors, allowing for targeted engagement.

Using a people-based identity namespace enables marketers to create a more personalized experience, as it ties audience qualifications directly to identifiable users rather than just their device or session. This is particularly important in the context of audience qualification because it allows the system to match and recognize users across different channels and devices, providing a comprehensive view of their interactions.

In comparison, other identification methods, such as device-based identification, anonymous identifiers, and custom identifiers, may serve specific purposes but do not offer the same level of granularity and insight that a people-based identity namespace provides. The focus on individual user characteristics yields stronger, more actionable data for optimizing marketing strategies and improving customer experiences.