What is one main advantage of using pre-built templates in Adobe Journey Optimizer?

Using pre-built templates in Adobe Journey Optimizer significantly simplifies the journey-building process. These templates are designed to provide a structured framework that allows businesses to quickly design and deploy customer journeys without needing to start from scratch. This feature saves time and effort, enabling practitioners to focus on optimizing customer interactions rather than developing every element from the ground up.

Pre-built templates offer best practices incorporated into their design, which helps in ensuring that the journeys align with effective marketing strategies. They are particularly useful for teams that may have varying levels of experience with journey design, providing a user-friendly starting point that can be customized as needed. This adaptability enhances the efficiency of the workflow, allowing for quicker launches and iterations based on real-time customer data.