What is the appropriate way to create an audience excluding a specific customer segment?

To create an audience that excludes a specific customer segment, the approach must effectively identify and filter out the individuals that do not fit the criteria for the new audience being developed. The most appropriate method in this scenario is to add the primary audience you want to focus on, denoted as audience A, while explicitly excluding audience B, which represents the segment you wish to omit.

By using the inclusion criteria for audience A and applying exclusion criteria for audience B, you ensure that the resulting audience consists solely of individuals that match the desired characteristics, without integrating any members of the excluded group. This method allows for precise targeting and facilitates the performance of campaigns aimed at a specific audience type, enhancing overall effectiveness in communication and engagement.

Other options, such as using only audience B or segregating it into a separate pool, do not achieve the same specificity in audience creation. Simply using audience B would not address the requirement to exclude those individuals, and while segregating audience B might be useful for analytic purposes, it does not directly create an audience that fulfills the exclusion criteria. Thus, adding audience A and excluding audience B is the correct and most effective approach.