What is the primary benefit of using fragments in Adobe Journey Optimizer?

The primary benefit of using fragments in Adobe Journey Optimizer is reusability. Fragments allow marketers to create modular content components that can be easily reused across multiple journeys or customer interactions. This not only saves time and effort in content creation but also ensures consistency in messaging and branding throughout different customer experiences.

By leveraging fragments, organizations can maintain a library of standardized content that can be quickly integrated into various touchpoints. This modular approach facilitates efficient updates and changes, as marketers can modify a single fragment and have those changes reflected wherever the fragment is used. Thus, the reusability of fragments significantly streamlines campaign management and enhances the overall agility of marketing strategies within Adobe Journey Optimizer.