What should a practitioner expect if no audience qualifies immediately after publishing a journey?

When a journey is published in Adobe Journey Optimizer, it may take some time for the audience qualification activity to evaluate potential participants against the criteria set for the journey. It is common for there to be a slight delay following the publication of a journey before the audience qualification occurs. This delay is generally around 10 minutes, during which the system processes and evaluates audience segmentation based on the defined criteria.

The reason why this timeframe is necessary is due to the backend processes of the platform, where the system aggregates and analyzes the data to determine which profiles meet the established conditions for the journey. This means there can be an initial phase right after publishing where it appears no audience qualifies, but this is just a temporary situation resulting from the system’s processing time.

While it’s important to check that profiles are properly aligned and consider refreshing profiles if there are ongoing issues, those actions are not typically necessary simply because no audience qualifies immediately after publication. The standard expectation is that qualification will take a brief moment but will eventually occur as the system completes its processing.