What strategy would best enable a practitioner to develop engagement with non-responsive audience members?

Retargeting with incentives after a specific timeframe is an effective strategy for engaging non-responsive audience members. This approach aims to rekindle interest by providing an additional motivation for the audience to interact with the brand. By offering incentives such as discounts, exclusive content, or special promotions, marketers can create a sense of urgency and value that may appeal to those who previously did not engage.

This strategy recognizes that non-responsive members may have different motivations or circumstances affecting their engagement. The time-lapse before retargeting can also help in reevaluating the audience's preferences and tailoring offers accordingly. This targeted approach can lead to increased engagement rates, as it encourages individuals to reconsider the brand's offerings with a fresh perspective.

In contrast, excluding non-responsive members from future campaigns would potentially limit the brand's reach and diminish opportunities for re-engagement. Sending identical offers frequently might lead to audience fatigue and further disengagement, as repetitive messaging without variation can become monotonous. Lastly, focusing solely on acquiring new customers overlooks the potential value of reviving relationships with existing or lapsed customers, who could still be won back with the right incentives or messages.