What term describes the metric used to determine how many times an offer was shown in a delivery?

The term that best describes the metric used to determine how many times an offer was shown in a delivery is "Offer impression." This metric specifically quantifies the number of times the offer was displayed to the audience, regardless of whether it was interacted with or not. Understanding this concept is crucial in the context of marketing and delivery strategies, as it helps gauge the visibility and potential impact of the offer on the target audience.

By analyzing the number of impressions, marketers can evaluate the effectiveness of their campaigns, optimize future deliveries, and make data-informed decisions regarding audience engagement and offer performance. This metric is distinct from others because it focuses solely on the display count rather than interaction or response.