Which KPIs are included in the in-app total engagement report apart from impressions?

The in-app total engagement report is designed to provide metrics that reflect user interaction with the app content. In this context, the key performance indicators (KPIs) included alongside impressions primarily focus on user engagement rather than broader business-centric measures.

Interactions represent the total engagement users have within the application, such as tapping on notifications or accessing content. Dismisses track how many times users choose to close or ignore prompts, reflecting user experience and content relevance. The dismiss rate gives insight into the percentage of interactions that result in a dismiss, serving as an important measure of the effectiveness of the engagement prompts.

This selection effectively encapsulates the essential metrics necessary for understanding user behavior without diverging into conversion metrics or revenue figures, which are typically associated with broader marketing analyses rather than specific in-app interactions.

Other options include elements such as conversions or revenue, which, while valuable for overall business performance, do not align specifically with the interactions users have within the app and how they respond to engagement prompts.