Which metrics will a practitioner monitor in engagement reports apart from total impressions?

Monitoring engagement reports provides valuable insights into how users are interacting with content. In this context, interactions, dismisses, and dismiss rate are key metrics to focus on because they offer a direct measure of user behavior regarding the content presented.

Interactions reflect the actual engagement users have with the content, indicating how many times users have taken the desired action or engaged with the message. This metric helps assess the effectiveness of a campaign in capturing attention and prompting action. Dismisses indicate instances where users have opted not to engage with the content, which can highlight potential issues with the relevance or appeal of the material. The dismiss rate, which is the proportion of total impressions that resulted in dismisses, is critical for understanding the overall effectiveness of the content; a high dismiss rate suggests that the content may not resonate well with the audience.

Together, these metrics enable practitioners to evaluate the quality of engagement and refine their strategies to improve user experience and campaign effectiveness.