Which of the following focuses on user engagement through personalized content delivery?

Journey Optimization is centered around enhancing user engagement by delivering personalized content tailored to individual preferences and behaviors. This approach utilizes data-driven insights to create seamless customer experiences, ensuring that the right content reaches the right audience at the right time. By focusing on the customer's journey and leveraging various data points, organizations can personalize interactions, thereby increasing engagement and driving conversions.

In contrast, Content Staticization typically involves using pre-defined content that does not adapt to user preferences. Broadcasting refers to sending the same message or content to all users without personalization, which often leads to lower engagement rates. Manual Targeting, while it may involve some level of customization, is generally less efficient and data-driven than Journey Optimization, making it a less effective method for engaging users in a personalized manner. Hence, Journey Optimization stands out as the most effective strategy for fostering user engagement through personalized content delivery.