Which of the following is NOT a key component of Adobe Journey Optimizer?

Social media integration is not considered a key component of Adobe Journey Optimizer. The primary focus of Adobe Journey Optimizer revolves around enhancing customer engagement through personalized journeys based on data insights. Journey orchestration allows marketers to design and deploy customer experiences across various touchpoints, tailored to individual preferences and behaviors.

Audience segmentation is crucial for identifying and targeting specific customer groups effectively. By analyzing customer data, businesses can create segments that help deliver relevant messaging and experiences. Real-time analytics provides the necessary insights to monitor performance and make timely adjustments to strategies, ensuring that customer journeys remain optimized.

In contrast, while social media can be an important part of a broader marketing strategy, it does not constitute a core functionality of Adobe Journey Optimizer itself. The platform primarily emphasizes journey management, personalization through audience insights, and real-time performance evaluation, rather than direct integration with social media channels.