Which option would be used to personalize an email using a product schema in a promotional email campaign?

Personalizing an email in a promotional campaign can significantly enhance engagement and conversion rates. The approach that involves using audience enrichment and adding product attributes is particularly effective because it allows for the tailoring of content based on specific characteristics and preferences of the target audience.

Incorporating product attributes from a product schema means that the email can dynamically adjust to feature items that are relevant to each recipient. This could include details such as product names, categories, images, pricing, and even real-time stock availability. By leveraging this data, marketers can ensure that the email resonates with recipients on a personal level, ultimately leading to an improved customer experience and higher chances of conversion.

Utilizing customer feedback does not directly alter the content of the email to reflect individual preferences or product attributes tailored for each recipient. While generic promotion codes may attract attention, they lack the personalization aspect that would increase relevance and engagement. Lastly, including social proof may improve credibility but does not specifically personalize the email content in relation to the product offerings. Hence, the most effective option for personalization in this context is indeed through audience enrichment and utilizing product attributes.