Which tools are available for creating automated customer journeys in Adobe Journey Optimizer?

The correct answer emphasizes the specific capabilities of Adobe Journey Optimizer in enabling marketers to create automated customer journeys effectively. Journey builders and automation scripts are essential tools within Adobe Journey Optimizer, allowing users to visually design and implement customer journeys that are personalized and automated based on customer behaviors and data.

Journey builders provide an intuitive interface to map out the customer experience across various touchpoints, while automation scripts facilitate the setting of rules and triggers that activate specific actions or communications based on customer interactions. Together, these tools enable marketers to streamline processes and engage customers at the right moments in their journey, enhancing overall customer relationship management.

The other options, such as social media influencers, content calendar templates, and CRM software integration, do not specifically pertain to the functionality of automated journey creation within Adobe Journey Optimizer. Social media influencers and content calendar templates are related to organic marketing strategies and planning, while CRM software integration supports data flow and communication between platforms but does not directly provide tools for journey automation.