While running a test, a journey reaches a decision point based on loyalty points, but all audiences go down the same path. What might be the issue?

The issue lies in the fact that the branching condition may not be effectively formulated. If the decision point based on loyalty points does not have the correct parameters or logic set up, it will lead to all audiences following the same path regardless of their individual loyalty points. In other words, the condition meant to separate audiences based on their loyalty metrics may not be discriminating between them due to misconfiguration.

In a well-designed journey, the decision point should evaluate each audience's loyalty points and direct them down appropriate paths. If that logic is flawed, it results in a lack of differentiation at the decision point, leading all participants to proceed in the same direction irrespective of their loyalty points.

While other options suggest potential issues, they do not directly indicate that the problem originates from the way the decision point is structured. For instance, if all audiences truly had the same loyalty points, they would naturally align, which may not be the case. Thus, the core problem is found in the formulation of the conditions for the decision point itself.